About NCR

New china road is the first Chinese high-end porcelain platform providing customized procurement service which is fully collecting porcelains from Chinese famous kilns and widely absorbing the world pop elements with innovation, and helps the global purchasers buy Chinese fine china. Inheriting the spirit of the Silk Road and intangible cultural heritage, unimpeded the way of porcelain export.

New china road, let the world use best china.

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Brand Culture

Science and technology changes the world, inheritance lasts traditional culture, culture gives life to the product. New china road integrating culture, tradition, innovation, and Internet technology has started its new journey in China. In the birthplace of Song porcelain, new china road will rekindle the light of Chinese ceramic culture, reshape the aesthetics of Song porcelain and carry forward Chinese porcelain culture.

New china road, let the world use best china.

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Brand Value

With strict access standards, we carefully select these fine porcelains from Chinese branded, time-honored and large-scale high-end porcelain factories to export overseas. Aiming at overseas purchasers, we will provide you an efficient and safe purchasing experience; our professional service team will follow up the whole purchasing process to ensure smooth customs clearance and arrival, so you can enjoy your worry-free purchase.

We focus on innovation design, absorb the latest fashion all over the world, and insist on environmental protection & sustainable development. In addition, we are an one-stop customization solution provider of high-end porcelain customization for business customer.

New china road, let the world use best china.

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Brand Story

More than 2,000 years ago, there is an ancient silk road that connecting China and the world, which is world-renowned reputation by its exporting silk, porcelains and tea. With time flying, no matter it is the most gorgeous silk or mellow tea, both of them will fade away. However, it is only porcelains bearing the culture and history that can be everlasting its splendour.

China is the homeland of porcelain. After its emergence, porcelain reached its peak in the Song Dynasty. According to the legend, the emperor of Huizong has ever witnessed the magnificent scene of “marvellous clouds after rain” in his dream, and this romantic dream has not only created Ru ware but also brought the glory of Song porcelain.

After 2000 years, with respecting for tradition, innovation fashion, originality production process, green environmental protection idea, NCR set sails again.

New china road, let the world use best china.

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